Brand Identity Design

One more logo, drawn from scratch, is added on top of the designs presented in your tier and arrives with its own presentation visual and a written explanation of why it was drawn that way. A colour trial of an existing idea does not count here.

Opens one more round once the revision rounds in your tier are used up, so the work never stalls. A round means all your collected notes applied in a single pass; a logo designed from scratch is not part of it.

15 candidate names under 3 separate themes, meaning and pronunciation assessment, domain and social handle availability checks, plus a preliminary TURKPATENT search on the candidate names. The similarity search included in your tier prepares the filing file for the final mark you choose, while this module builds the name decision that comes before it. The final choice is yours; the registration filing and official fees are not included.

A character drawn specifically for your brand: a face lockup for emblem use, a full body character and 4 usage poses such as greeting, holding a product and pointing the way. Character animation is not covered by this price.

A 3 to 5 second intro animation of your logo, delivered as MP4 and transparent background versions. Promo film production and sound design are outside this scope.

Positioning, target audience definition and the brand message are settled in a working session; a written strategy summary is delivered and carried into the guide. An advertising campaign plan is not part of this scope.

Defines the style, angle, lighting, background and colour treatment of your brand photography through a moodboard and reference visuals, and shows the photo types to avoid. The shoot itself and the photographer fee are not included.

Adds a guideline chapter covering your brand's verbal personality, form of address, sentence length, preferred and avoided words, with sample sentences. Ad copy and content writing are outside this scope.

12 original icons drawn in your brand's line language rather than pulled from a stock library, delivered as SVG. Icons beyond the first 12 are not covered by this item.

Sets up an online home for the guidelines and every logo file, so you hand over one link instead of sending files. It is a single page file hub rather than a corporate website: marketing pages, a blog, forms and search engine work are outside the scope and belong to the Website Design service. Domain and hosting costs are billed to you annually.

Defines how one sub brand, branch or product line relates to the master brand: derivative logo, colour separation, naming rule and a guideline chapter. Stationery and application sets for that sub brand are selected separately.

A separate handbook describing who produces what when a new branch opens: the mandatory design list per branch format, sign dimension and material specifications, technical sheets for suppliers, an opening checklist and the order and approval forms. The correct and incorrect usage pages in the manual explain the brand, while this handbook sets out how a branch operates. Designs specific to a single branch run through the relevant modules; the franchise agreement and its legal wording are outside the scope.

Each stationery piece you add on top of the set included in your package: proposal document, price list, contract layout, name badge, desk nameplate, visitor card, certificate, warranty document or handover record. Delivered print ready with editable fields such as names; figures and legal wording come from you, and the printing cost is not included.

First 8 included in this tier.

Cover, section divider, text, table, chart, team and closing layouts delivered for both PowerPoint and Keynote. Writing the content and entering the data stays with you.

Print publication design covering the front cover, inner page layout and back cover, up to 12 pages. You supply the text and photography. Longer publications and catalogues built on specification tables continue in the Catalogue Design service through its page section steps.

A press ready adaptation for each promotional product you pick: pen, notebook, tote bag, thermos, keyring or umbrella. Sourcing the product and printing it stay with you.

Appointment card, consent and information form, aftercare card, treatment or vaccination record card and prescription envelope, all built on one layout logic, with the name, date and time fields left fillable. Together they cover every document that reaches the patient in a clinic, a beauty centre or a veterinary practice. Medical and legal wording is supplied by you and the printing cost is not included.

Membership card, stamp and points card, digital wallet card visual, programme rules page and campaign announcement template built on a single layout, so you can update the membership levels and point thresholds yourself through the template. Producing the cards, setting up software or CRM and running the points system are not included in this price.

Profile image, cover and highlight covers for each social media platform you choose. Each platform is prepared at its own dimensions and no cropped logo is used. Opening the accounts, the content plan and running the posts are not part of this item; that work belongs to the Social Media Management service.

First 3 included in this tier.

12 post and 6 story templates, editable in Canva or Figma, delivered with a short how-to video; your team runs the posting schedule by swapping image and text. Planning and running the posts themselves belong to the Social Media Management service.

8 images prepared for your profile, covering the cover, logo, interior and product placements. This set forms the first impression for businesses found on maps. Profile setup, category and keyword work and managing reviews and questions are not part of this item; that work belongs to the SEO and Content Marketing service.

Type scale, spacing system, button, form, card and state styles defined in a Figma file you can hand straight to your developer. It is a component library: home page and inner page designs, copywriting and building the site are outside the scope and belong to the Website Design service.

Editable ad creative templates in 5 sizes for Meta and Google. When a campaign changes you do not have to wait for new visuals. Ad account setup, targeting, budget and campaign management are not part of this item; that work belongs to the Google Ads and Meta Ads Management service.

A storefront set for marketplaces such as Trendyol, Hepsiburada and Amazon and for delivery and reservation platforms such as Yemeksepeti and Getir Yemek: product and menu image templates, cover and profile crop lockups, campaign badges and rich content page layouts. Each platform is prepared at its own dimensions. Product and venue photographs are supplied by you; opening the store, entering the products and platform advertising are outside the scope.

A separate identity layer for the person behind the brand: a signature lockup tying the name and title to the brand logo, profile and cover images, a speaker credit layout, an article and quote post template and a digital business card with a QR code. The brand's own account identity is prepared in the social media identity set module, while this item builds the visibility of the person. Photography, writing the biography and running the accounts are outside the scope.

Signage design for a single facade type: illuminated or box letter construction, a night view and a scaled technical drawing. A high street store, a unit inside a shopping centre and a branch format each count as a separate type and are drawn at their own dimensions. You receive a file your sign maker can send straight into production; manufacturing and installation are outside the scope. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

A composition built for one wall or area in the brand graphic language. Wall dimensions come from you; printing and on site application belong to your contractor. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

Entrance, exit, floor, department and room signs, direction arrows, parking and valet guidance and outdoor plates are designed as one system along the route your visitor follows. The route starts in the car park and is not cut off at the entrance. Plate dimensions and material recommendations are delivered with it. Regulatory safety signage is a separate module. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

Vinyl designs for the display window, entrance door and partition glass; opening hours, logo and pattern applications are prepared to scale. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

A digital or printed board for above the counter, built around product hierarchy, price legibility and readability from a distance. It works as a menu in a cafe, a service price list in a salon and a class and session schedule in a gym. A template you can update yourself when the content changes is delivered with it. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

A campaign poster, window or standing board, roll up, or outdoor design at billboard, city light or megalight size; delivered print ready in a single size with the concept and composition included, composed around legibility from a distance. Choose one unit for each campaign; adapting the same design to other sizes belongs to the size adaptation item in the Poster and Billboard Design service. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

Stand walls, roll up, table cover, banner and brochure stand designs; an application file and a 3D preview are prepared to your stand builder's dimensions. Stand construction is outside the scope. This item is outside the custom design allowance; it is added at this price in every package.

Pole flag, pennant and desk flag designs, delivered print ready to your producer's measurements. Fabric printing cost and the pole are not included. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

The packaging that sits directly on the product: the graphics printed on it, ingredient and regulatory areas, print ready layout. The die line comes from your packaging printer and the design is applied to it. Choose one unit for each new product package; a flavour or size version of the same design belongs to the variation item in the Packaging Design service. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

Price tag, discount tag and shelf strip built on one layout logic, with written rules for how that layout changes across products, flavours and sizes. When you launch a new product you can produce its price and shelf label yourself. Designing the packaging and the product label on the product itself is not part of this item; that work is done in the primary packaging module or the Packaging Design service. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

Carrier bag, paper bag, wrapping sheet, seal sticker and the insert card placed inside the box. Every piece that carries the brand once the product leaves your venue. The retail packaging of a product sold on a shelf is not part of this set; packaging that needs ingredient and regulatory areas and a die line is done in the primary packaging module or the Packaging Design service. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

Napkin, coaster, placemat, bill presenter, reservation card and table number. The pieces your guest spends the most time looking at. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

The first unit builds the main menu: a design in 2 sizes (table and portable), section layout, price hierarchy and a print ready file, plus a file you can update yourself when the content changes. Further units prepare additional menus such as wine, breakfast, tasting or seasonal menus in the same layout; the chef signature card is part of this scope. Menu texts and prices come from you; menus longer than 12 pages continue in the Catalogue Design service. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

Shelf talker, countertop display or floor stand design, delivered with a scaled die line file. Production and placement are outside the scope. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

Shipping box, wrapping sheet, sticker, return card and the in box arrangement. The thank you card layout included in your tier is the source for the card placed inside, so the price covers only the shipping specific pieces. The retail packaging of the product itself is done in the primary packaging module or the Packaging Design service. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

The items your guest meets inside the room: key card and sleeve, door hanger, welcome card, room directory cover, minibar and amenity labels, breakfast and laundry forms. Floor and room number plates are designed in the wayfinding system module and retail packaging in the primary packaging module. Producing the key cards and sourcing the amenities are outside the scope. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

Carton, pallet and batch labels built on one layout logic: barcode and QR areas, batch and serial number, handling and warning marks, a second language field and the address block. Delivered as templates for label printers and at A5 size, so you can produce the label yourself when a new product launches. The packaging on the product itself is designed in the primary packaging module. Obtaining barcode numbers, integrating warehouse or ERP software and printing the labels are not included in this price. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

Uniform design for a single job group: colour, cut recommendation, logo placement and the technical file your manufacturer needs. Kitchen, service and front desk count as separate roles, and a colour code system that makes role differences visible is defined with it. Fabric sourcing and production are outside the scope. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

Brand application for a sellable apparel line: print placement on t-shirts, sweatshirts, caps and stickers, logo size across the size range and the label layout. Press ready adaptation of individual promotional products is a separate module; production is outside the scope. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

The first documents a new team member sees: job posting visual template, candidate information sheet, welcome card and first day roadmap, team handbook cover and section layout, and a staff notice board template. In businesses with high staff turnover it removes the burden of explaining the brand from scratch to every new person. Human resources wording and the content of personnel files come from you; publishing the posting and printing are outside the scope. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

Scaled wrap design for a single vehicle type, plus the cut file your installer needs. Cars, panel vans and pickups count as separate types. Vinyl and fitting labour are outside the scope. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

Brand application on helmets, vests, equipment labels and tool boxes, together with mandatory warning, prohibition and emergency exit signs adapted to your brand language with regulation compliant content; scaled print ready files for the production area, site and warehouse. Wayfinding along your visitor route belongs to the wayfinding system module. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

The face of the project on site: site hoarding, project information board and totem, sales office facade and reception layout, and the for sale and for rent field sign series. Delivered to scale and print ready. Helmet and equipment applications belong to the field identity and marking module, machinery wraps to the vehicle wrap module, and rented billboard sizes to the poster and large format module. Printing, installation and permit procedures are outside the scope. The custom design allowance in the Standard and Enterprise packages covers items like this; allowance picks are made together on the post-order brief. Market additions are charged at this price on top of the allowance.

A single page sheet: image, specification or location table, application areas and a certificate area. It works as a product sheet in manufacturing, a property listing sheet in real estate and a package summary sheet in a service business; it is composed in the same language as the catalogue and delivered as its own document. Typesetting the pages inside a catalogue is not part of this item; that is the page section step in the Catalogue Design service.

The sales presentation your dealer will use, co branding rules, permitted logo uses, a dealer signage template and the dealer stationery set. Your dealer then applies your brand correctly without asking.

A Word and InDesign report template: cover, inner page, heading hierarchy, table and chart styles. In consultancies and law firms this is the document that carries the brand most often.

Covers openings, seminars, launches and special occasions in one kit: invitation, thank you and occasion cards, opening announcement visuals, the press release layout, a presentation background and event day wayfinding designs. Delivered in print and digital sharing versions; printing, envelopes and postage are not included.

The documents that reach the parent in schools, courses and nurseries: student ID card, report card and progress report cover, parent information and consent form, class timetable, school bus card, notebook and folder covers. Name and class fields are left editable so no term needs a redesign. Attendance certificates and event materials are produced in the opening, invitation and event kit, and the yearbook or prospectus in the brochure module.

One delivered document typeset again in a second language: the guidelines, a catalogue, a menu, a product sheet, a presentation or a form. The existing layout is kept while terminology equivalents and line lengths are set correctly, and no new design is built. Hotels hosting foreign guests, clinics receiving foreign patients and manufacturers who export select this item per document. You supply the translated text; translation service is not included in this price.

A half day survey and measurement visit at your premises. It makes sure the designs made for your business fit the real dimensions. Valid within Istanbul; travel and accommodation outside the city are calculated separately.

A 90 minute online session in which the guideline is walked through with your team; the recording is handed over to you. New hires can watch the same recording.

Your current applications (signage, stationery, social media, packaging) are reviewed one by one and reported in writing against the manual. This is the document that shows you where to start.