KVASS REBRANDING & PACKAGING DESIGN

We designed an original identity for Kvass that carries the brand’s warm, handmade character straight into the logo. Instead of using a stock icon, we drew the owl character specifically for this project. To give the “Kvass” lettering the same character, we developed it entirely by hand as custom typography rather than taking it from a ready-made font.

The result is a friendly, energetic and memorable logo in which the owl becomes the face of the brand. Because the character and the lettering were designed to work independently of each other, the identity can be used easily everywhere, from packaging to social media and from signage to stickers.