KVASS LOGO REDESIGN AND PACKAGING DESIGN

We designed a unique brand identity for Kvass that directly conveys the brand’s warm, handmade character through the logo. Instead of using a stock icon, we hand-drew the owl character specifically for this project. We also created the “Kvass” lettering not from a stock font, but as a custom typography developed entirely by hand to reflect the same character.

The result is a warm, energetic, and memorable logo in which the owl becomes the face of the brand. Since the character and typography were designed to be used independently of one another, the brand identity can be easily applied across various platforms—from packaging to social media, signage to stickers.