ATD CENTER LOGO REDESIGN

ATD Center’s existing logo was available only in raster format, and its reliance on lighting, gradients and effects made it difficult to use.

While preserving the existing logo’s form, we redrew it in vector format, refining the letterforms, proportions and lines to create a more balanced design. As a result, the logo can now be used without problems at any scale, from signage to printed materials and from digital use to corporate applications.

We then adapted the vector system we developed to various corporate materials, making the brand’s visual language more consistent.