ATD CENTER LOGO AND BRAND IDENTITY

The ATD Center’s existing logo was available only in raster format, and its reliance on lighting, gradients, and effects made it difficult to use.

While preserving the existing logo’s form, we redrew it in vector format, refining the letterforms, proportions, and lines to create a more balanced design. As a result, the logo can now be used seamlessly at any scale—from signage to printed materials, and from digital applications to corporate branding.

We then adapted the vector system we developed to various corporate materials, making the brand’s visual language more consistent.