PACKOALAFRESH PACKAGING DESIGN

For PackoalaFresh, we designed the packaging for modified-atmosphere bags that help keep fruit and vegetables fresh for longer in the fridge. In the design, we organised not only the product but also its technical benefits, such as the semi-permeable film structure, ethylene control, and moisture and condensation management, into a layout consumers can understand at a glance.

On the front, we set up a clear hierarchy with the brand, the product promise and icons explaining the technology. On the back, we brought the usage steps, freshness comparisons and storage information together in a simple system. By preparing the packaging in Turkish, English-Arabic and Arabic versions, we kept the same brand consistency in every market.