PACKOALAFRESH PACKAGING DESIGN

For PackoalaFresh, we designed packaging for modified-atmosphere bags that help keep fruits and vegetables fresh longer in the refrigerator. In the design, we organized not only the product itself but also technical benefits—such as the semi-permeable film structure, ethylene control, and moisture and condensation management—in a way that consumers can understand at a glance.

On the front, we established a clear hierarchy with icons that convey the brand, product promise, and technology; on the back, we consolidated usage instructions, freshness comparisons, and storage information into a simple system. By preparing the packaging in different language versions—Turkish, English-Arabic, and Arabic—we maintained the same brand consistency across every market.