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Full-Scope Project
RAXEN LOGO & PACKAGING DESIGN
- Client
- Raxen
- Year
- 2024
- Tools Used
- Adobe Photoshop, Adobe Illustration
- Category
- Full-Scope Project
For the Raxen brand I produced logo and packaging designs across a wide product range aimed at both male and female audiences. I aimed for a flawless balance between aesthetics and functionality.
In the women's range I emphasised freshness with elegant pastel tones and floral illustrations, while in the men's range I used dark backgrounds and energetic colour bursts to create a dynamic, reassuring atmosphere. For the dry shampoos and hair sprays, I visualised the brand's accessible, self-assured identity with modern typography and functional colour coding for a clean yet striking look.
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360° Packaging View
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