RAXEN LOGO & PACKAGING DESIGN

For the Raxen brand we produced logo and packaging designs across a wide product range aimed at both male and female audiences. We aimed for a flawless balance between aesthetics and functionality.

In the women's range we emphasised freshness with elegant pastel tones and floral illustrations, while in the men's range we used dark backgrounds and energetic colour bursts to create a dynamic, reassuring atmosphere. For the dry shampoos and hair sprays, we visualised the brand's accessible, self-assured identity with modern typography and functional colour coding for a clean yet striking look.