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Graphic Design

We design your logo to read clearly at every size, from signage to an app icon.

Six steps from sketch to final files.

01

First, we get to know the brand

We talk about your brand name, what you do and who you speak to. Then we explore ideas for the symbol and lettering in sketches.

Sketches of a logo on a tablet and a computer screen
02

We present each concept with its thinking

We explain why each alternative is drawn the way it is. We decide with you which design to develop.

Nine logo alternatives for the same brand
03

We refine the chosen design

We adjust the shapes, letter spacing and proportions in vector. We check that the logo still reads at small sizes and in one colour.

The same mark as a notebook sketch, a one-colour drawing and the final colour version
04

We specify colours for each medium

We specify RGB and HEX values for digital use and CMYK values for print. Where needed, we add Pantone equivalents and take into account how materials and printing methods affect colour.

HEX, RGB and CMYK values of four corporate colours
05

A version for every use

We prepare horizontal and stacked layouts, the symbol and one-colour versions to suit the logo's structure. The guidelines show which file to use on light and dark backgrounds.

The logo's versions on white, navy, turquoise and black backgrounds
06

You see the logo where it will be used

We show the logo on signage, packaging, business card and screen mock-ups that suit your brand.

Illuminated logo sign on a glass-fronted building

The logo comes with its usage rules.

Colour specifications

RGB, HEX and CMYK values for digital and print use.

Navy
#253B7A
CMYK 70 52 0 52
Turquoise
#00C2E2
CMYK 100 14 0 11
Ice white
#E9EFFF
CMYK 9 6 0 0

Minimum size

We set the smallest sizes at which the logo and symbol can still be read.

The logo mark at different sizes96 px
56 px
32 px
16 px

Logo versions

We deliver the versions prepared for different layouts and backgrounds as separate files.

  • Horizontal
  • Vertical
  • Symbol
  • One colour
  • Reversed

Final files

We organise the files into separate folders for print and digital use.

logo-horizontal-colour.svg
SVG, PDF, EPS and transparent PNG
Separate colour profiles for screen and print

Accented character support

We check that the chosen typeface handles accented letters and stays legible.

Ç Ğ İ Ö Ş Ü
ç ğ ı ö ş ü

Tested in difficult conditions

We test the logo in single-colour print, on dark backgrounds, as an app icon and in embroidery.

  • One-colour print
  • Dark background
  • App icon
  • Embroidery and engraving

Logo usage guide

The guidelines show examples of correct and incorrect use.

Correct and incorrect uses of the logo in the brand guidelines
Service Scope

What's included.

  • Brand discoveryWe establish your line of business, your audience and where the logo will be used.
  • Concept developmentWe explore and present different ideas for symbols and lettering.
  • Logo versionsWe prepare the required horizontal, stacked, symbol and one-colour versions.
  • Colour and typographyWe specify colour codes and supporting typefaces.
  • Vector filesWe deliver SVG, PDF and EPS files, along with transparent PNG exports.
  • Usage guideWe illustrate the rules for spacing, size and backgrounds.
Delivery
  • SVG
  • PDF
  • EPS
  • PNG
More about this service

We start a logo design by talking about your brand name, your line of business and where the logo will be used. We develop concepts from sketches, present them with the thinking behind them and refine the selected design with your feedback.

At delivery, we bring together the required logo versions, colour codes, typefaces and usage rules. We prepare the vector files and image exports for print and digital use in separate folders. We plan business cards, presentations and other branded materials as part of brand identity design.

Process

How does the process work?

  1. 01

    Tell us what you need

    You tell us what you want to do, and together we pin down the scope.

  2. 02

    Approve the quote

    Once the scope, stages and price are clear, you approve the contract and payment plan in the panel.

  3. 03

    Follow the process

    We share the work at the agreed stages and review your feedback together.

  4. 04

    Take delivery

    For handover, we prepare the files and usage information covered by the approved scope.

Abdullah Şahan
Abdullah ŞahanFounder

You can pin down your project's scope and working steps with our design and development team.

Chat on WhatsApp
We’d like to thank Abdullah for his attentiveness and professional approach. We had our own ideas in mind for our corporate logo. With Abdullah’s creative work, it evolved into something completely different. As a company, we were very pleased. I’ll definitely be calling him for future projects.
Önder Can Kerimoglu
Thank you for your care and attention right to the end. Our cover was designed meticulously. 👏
Burak Kaya
Great work 👏👏
Orhun Topuz
I was very pleased
Mehmet Can Kılınç
The way Abdullah ran the process, answering all our requests with patience and understanding, was admirable. We worked together and got there. Thank you.
Mel's Artisan
Amazing logo designer
Baran Çağlı
Thank you, Şahan Design. It turned out to be a really nice piece of work, and I liked it a lot. Very high-quality touches.
Harun Yıldırım

Frequently asked questions

What is the difference between logo design and brand identity?

A logo is your brand's main visual identifier. Brand identity extends it through colour, typography and layout rules for materials such as business cards, documents and presentations. This service may be enough if you only need a logo. If you also need those materials designed, we plan a brand identity project.

Does our existing logo have to change completely?

We first review the recognisable features of your logo and any practical problems. Sometimes adjustments to spacing, proportions or linework are enough. If it needs a larger update, we agree on an approach that also considers existing brand recognition.

Why do we need vector logo files?

Vector files keep the logo's lines sharp when resized. They are the basis for signage, print and digital exports. A small JPG or PNG does not offer the same editing or resizing flexibility.

Can we use the same logo file on every background?

Light and dark backgrounds, one-colour printing and small profile images may need different versions. We prepare the files you need and show in the guide which version to use where.

How do revisions work?

We use your feedback to refine the colour, shape, proportions and legibility of the chosen concept, with no limit on the number of these revisions. We assess anything that changes the scope separately, such as a change of brand name or a request for a new concept.

Does logo design include trademark registration?

Trademark registration is a separate service. Having a logo designed does not mean it is registered. Tell us at the start if you plan to apply, so we can coordinate the design and application preparation.

We're Ready to Get Started

Let’s bring your project to life together.

Brand identity, packaging, web or custom software. Tell us what you need and we will define the scope, process and budget together.