BABAEREN LOGO DESIGN

We created a next-generation coffee concept for BABAEREN, a brand with roots dating back to 1972. We completely stepped away from the industry's cliché coffee bean logos and the trend of using foreign names. To reflect the brand's deep-rooted history and genuine warmth, we designed the silhouette of a father wearing a flat cap.

Instead of facial details, the logo focuses directly on character and posture. Our color palette features a deep night blue for a premium feel, paired with a golden yellow to symbolize mastery. We didn't stop at just the logo design. By thinking through every detail from packaging to in-store applications, we crafted a living, holistic brand identity for BABAEREN.