NATURİGA x ŞAHAN DESIGN

Naturiga & SAYGNER Longevity Collection: holistic packaging design and brand identity.

As part of a long-running collaboration with Naturiga, one of the leading brands in the healthy-nutrition and supplements sector, I reworked the brand's wide product range with a modern design language that commands the shelf and speaks directly to the consumer. The process also covers the premium identity of the special 'SAYGNER Longevity Collection' series, signed by World Billiards Champion Semih Saygıner, alongside the standard product range.

Approach and process: Across such a broad product family (protein bars, müsli ranges, spreads and supplements), my main goal was to create a consistent 'visual architecture' under the Naturiga umbrella while letting each product keep its own character.

Naturiga main collection: For the Keto Protein Bar and Amino Acid Bar ranges, I built colour palettes and a typographic hierarchy that highlight each product's natural content and function and stand out clearly on the shelf. I presented the designs not only in 2D but also with production-ready, dieline-accurate 3D mock-ups for realistic shelf simulations.

SAYGNER Longevity Collection: For this special collection (protein blends, PROATS, coffee creamer) I developed a much more premium, luxurious and powerful design language, distinct from Naturiga's main line. Prepared bilingually (English and Turkish), these designs hold a global-standard stance and speak directly to the audience's perception of 'quality'.

Scope: ✅ Concept development and packaging design ✅ Product-family variation studies ✅ SAYGNER collection branding ✅ Pre-press preparation and technical drawing (dieline layout) ✅ 4K-resolution 3D product visualisation (CGI)

The project keeps growing dynamically as new products are added.