FLAKEFEST PACKAGING DESIGN

Flakefest packaging design.

I built Flakefest's three different rice-cake variants as a system that stands together as one family on the shelf yet separates instantly through colour coding.

On top of the existing logo I built a composition with strong shelf presence. To reflect the product's own feel I used a puffy, textured typography, and provided the information hierarchy with a clear flow. I applied light-and-dark tonal contrasts that add depth to the brand's defined palette (burgundy, petrol green, turquoise).

The crucial point of the design was the imagery: by processing the original product photos with AI, I integrated the crispness and the snapping moment of the rice cakes into the design in their most appetising form.