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Current 2026 graphic design prices for logo design, brand identity, packaging, web design and social media, with freelance and agency prices compared.
Perhaps you're launching a new brand, or you want to refresh your logo or give your brand identity a professional touch. Knowing how much to budget for graphic design services in 2026 is crucial to making the right investment.
I've been working in the industry as a graphic designer for more than 11 years. In this guide I share current graphic design prices for 2026, the factors that affect them and the tips to keep in mind when you commission design work.
Important note: The prices below are based on general averages in the Turkish market in 2026. Actual prices can vary considerably depending on the designer's experience, the scope of the project, the depth of research, the number of revisions and the delivery time. For an exact price, it's best to get a quote for your specific project.
2026 logo design prices
Your logo is the face of your brand. It shapes the first impression, which makes it your most critical design investment. In 2026, logo design prices cover a wide range, depending on the designer's experience and the scope of the project.
| Service | Scope | Price range |
|---|---|---|
| Entry-level logo design | 2-3 concepts + revisions | ₺5,000 to ₺10,000 |
| Standard logo design | 3 concepts + revisions | ₺8,000 to ₺15,000 |
| Professional logo design | 5 concepts + detailed process | ₺15,000 to ₺30,000 |
| Corporate logo design | Comprehensive brand research and an originality guarantee | ₺30,000 to ₺60,000+ |
| Agency logo design | Full agency service | ₺15,000 to ₺100,000+ |
Caution: You may come across providers quoting very low prices for a logo, such as ₺2,000-3,000. At this price level, you're usually offered ready-made templates or AI-generated designs. Logos like these lack originality, may not be registrable as trademarks and weaken your brand in the long run.
2026 brand identity design prices
A brand identity goes beyond your logo and forms your brand's entire visual language. Brand identity design covers business cards, letterheads, envelopes, folders and digital materials, all prepared in one consistent design language.
| Service | Scope | Price range |
|---|---|---|
| Standard brand identity | Logo + business card + letterhead + envelope | ₺15,000 to ₺30,000 |
| Elite brand identity | Standard + pocket folder + invoice + label | ₺25,000 to ₺50,000 |
| Premium brand identity | All materials + brand guidelines | ₺40,000 to ₺80,000 |
| Logo + brand identity package | Logo from scratch + full identity set | ₺30,000 to ₺100,000 |
Note: Prices vary considerably with the number of materials included and how detailed the brand guidelines are. Projects that include a comprehensive brand book (colour codes, typography rules, usage guidelines) naturally need a bigger budget.
Tip: If you're launching a new brand, commissioning your logo and brand identity as a package, rather than separately, protects your budget and keeps the design consistent.
2026 packaging design prices
Whether your product gets noticed on the shelf plays a large part in the decision to buy. Professional packaging design reflects the quality of your product visually and helps you stand out from your competitors.
| Service | Price range |
|---|---|
| Label design (single product) | ₺5,000 to ₺15,000 |
| On-pack label design (one side) | ₺7,500 to ₺20,000 |
| Box or pouch packaging design | ₺10,000 to ₺30,000 |
| Product range packaging design (3-5 products) | ₺25,000 to ₺60,000+ |
Note: Many additional variables shape the price of packaging design: the printing method (digital, offset, flexo), the choice of material, the number of products, whether 3D mockups are needed and sector regulations (food, cosmetics, etc.). That's why an exact price for a packaging project can only be set after a detailed brief. It's also a good idea to discuss the printing process with your designer.
2026 print design prices
Even in the digital age, printed materials continue to play a critical role, especially at exhibitions, in meetings and for in-store communication.
| Service | Price range |
|---|---|
| Business card design | ₺1,500 to ₺5,000 |
| Flyer or brochure design | ₺4,000 to ₺12,000 |
| Poster design | ₺5,000 to ₺15,000 |
| Billboard or megaboard design | ₺6,000 to ₺15,000 |
| Restaurant menu design | ₺5,000 to ₺15,000 |
| Invitation design | ₺3,000 to ₺7,000 |
| Newspaper or magazine ad design | ₺3,500 to ₺10,000 |
2026 catalogue design prices
Catalogues are an essential part of the sales process, especially in B2B sectors. Catalogue design prices vary with the number of pages and the complexity of the content.
| Number of pages | Price range |
|---|---|
| 8 pages | ₺12,000 to ₺20,000 |
| 16 pages | ₺18,000 to ₺30,000 |
| 24 pages | ₺24,000 to ₺40,000 |
| 32 pages | ₺30,000 to ₺48,000 |
| 48+ pages | ₺40,000 to ₺70,000 |
Tip: When you commission a catalogue, professionally shot photos make a dramatic difference to the outcome. Giving your designer the original files (RAW or high-resolution JPEG) is the way to get the best result.
Note: Catalogue prices vary with the need for original design on each page, the amount of photo editing, multilingual content and print preparation (prepress).
Abdullah Şahan
Graphic Designer & Software Developer · Founder of Şahan Design
If you want to strengthen your business's digital presence, I'm ready to help.
2026 social media design prices
Social media is the channel where brands talk most directly to their target audience. Professional visuals significantly increase your engagement rates. For regular content, you can also use my social media management service.
| Service | Price range |
|---|---|
| Single post design | ₺1,000 to ₺3,000 |
| Story design | ₺800 to ₺2,500 |
| Pack of 10 banners | ₺8,000 to ₺18,000 |
| Pack of 20 banners | ₺14,000 to ₺28,000 |
| Pack of 30 banners | ₺20,000 to ₺35,000 |
| Reels or short video | ₺5,000 to ₺15,000 |
| Monthly social media management | ₺15,000 to ₺50,000+ |
2026 web design prices
Your website is your business card in the digital world. Professional website design builds customer trust and increases your conversion rates.
| Service | Price range |
|---|---|
| Landing page (single page) | ₺12,000 to ₺25,000 |
| Corporate website | ₺25,000 to ₺60,000 |
| E-commerce website | ₺50,000 to ₺120,000+ |
| Blog or personal website | ₺10,000 to ₺30,000 |
Note: Web design prices vary widely depending on the technology used (WordPress, custom software, Shopify, etc.), the number of pages, the SEO set-up, mobile responsiveness, support for multiple languages and integration needs (payment system, CRM, etc.). The figures above are a general guide.
7 key factors that affect graphic design prices
You may be wondering why the ranges you see in price lists are so wide. Here are the main factors that set prices:
- The designer's experience and portfolio: There's a difference in both price and quality between a designer with 2-3 years' experience and one with 10+ years. An experienced designer analyses your brand's strategic needs better.
- The scope and complexity of the project: A detailed illustrated logo takes considerably more work than a simple wordmark.
- Number of revisions: Packages with unlimited revisions are naturally priced higher. A clear brief reduces the need for revisions and protects your budget.
- Delivery time: Urgent work is usually charged 30-50% extra. Planning your project in advance keeps costs down.
- Usage rights and licensing: The design's copyright, where it will be used and support with registration all affect the price.
- Agency or freelancer? Because of overheads (rent, staff, management), agencies usually charge 2-4 times more than freelance designers. That said, both models have their pros and cons.
- Depth of research and strategy: Premium packages include competitor analysis, target audience research and brand strategy work. This ensures the design doesn't just look good but is also functional and effective.
For small and medium-sized projects, working with an experienced freelance designer is the smartest way to protect your budget while getting agency-quality work.
Freelance designer or agency? Which should you choose?
The answer depends on your budget and your needs:
Advantages of a freelance designer: More affordable prices, direct communication, quick turnaround and personal attention. Ideal for SMEs and start-ups in particular.
Advantages of an agency: The support of a large team, a multidisciplinary approach and strong coordination on large-scale projects. Suitable for large corporate projects.
5 golden rules to follow when commissioning design
- Prepare a clear brief: Share your brand's vision, your target audience, examples you like and your colour preferences in detail.
- Review the portfolio: Always look closely at the designer's previous work. Make sure their style matches your expectations. You can browse my portfolio.
- Sign a contract: Put the number of revisions, delivery time, payment plan and copyright in writing.
- Don't fall into the AI trap: Designs offered at very low prices are likely to be AI-generated. Designs like these lack originality and may not be registrable.
- Think long term: Your logo and brand identity will represent your brand for years. Putting quality first in this investment saves you a great deal in the long run.
Professional design with Şahan Design
Through Şahan Design, I've delivered more than 500 projects since 2014, and I offer professional services in logo design, brand identity, packaging design, web design and digital marketing.
With an average rating of 5.0 on Google and 11+ years of experience in the industry, I create original, strategic design work that adds value to your brand.
If you want to take your brand a step further in 2026, you can get in touch with me for a free quote.
This article was written by Abdullah Şahan. It is based on current market data and industry analysis. The prices given are estimated market averages and are not binding. Last updated: June 2026.
Frequently asked questions
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