Logo design prices 2026

This is the question I'm asked most often as a freelance graphic designer. There's a huge gap in the market, from sites that make a logo for ₺100 to agencies asking ₺100,000. So where does this difference come from? As a small business or entrepreneur, how much budget should you set aside for your brand's future?

In this article, we'll talk about what makes a logo "cheap" or "expensive", and why a cheap logo can be the most expensive mistake for your brand. Pricing isn't about the hours spent but about the strategic value added to your brand.

The ₺100 trap and the hidden cost of quick fixes

The "fast logo" platforms in the ₺100 to ₺200 band don't sell you an original design. They sell a ready-made vector (stock image) that has already been used thousands of times. This model isn't a "design service" but "selling vectors", and it creates a legal minefield for your brand.

3 factors affecting logo prices in the 2026 market

1. Copyright and legal risks: As trademark registration processes grow more complex, a guarantee of originality becomes essential. A logo that carries copyright risk is no longer acceptable.
2. The AI effect and originality: The spread of generic AI-generated designs has raised the value of original concepts that require real strategy and a human touch.
3. Multiple use cases: A logo now has to work flawlessly in animation (video), 3D applications and at micro sizes (a mobile app icon). This increases both the scope of delivery and the price.

Logo design tiers and prices for 2026

Tier 1: Stock / AI, ₺100 to ₺2,500 A stock or generic image. Technically inadequate, with no vector or an incomplete one. No registration guarantee. Who is it for? No one. (This isn't a "brand" but a legal minefield.)

Tier 2: Entry-level design, ₺2,500 to ₺10,000 Attractive but strategy-free concepts. The focus is on quantity, not originality. The registration guarantee is doubtful. It can be a temporary solution, but because of the lack of strategy, you'll soon need a redesign (rebranding).

Tier 3: Strategic brand design (the professional standard), ₺10,000 to ₺35,000 Strategic positioning and originality. Full technical delivery. Registration guarantee included. Ideal for SMEs and growth-focused ventures. This isn't an expense but a legally secure investment.

Tier 4: Full-scope logo design, ₺35,000 and above Corporate strategy management and brand building. Registration guarantee included. Essential for medium-sized and large businesses.

These ranges are the starting level for a service that guarantees originality and technical quality. The exact price of your project is confirmed in a personalised quote, which we prepare based on the sector, scope and delivery details.

What does the price of a professional logo cover?

a) Strategy and sector research: Who are your competitors? Who is your target audience? What is your brand's promise? This research ensures your logo isn't just "nice" but "right".

b) Original concept creation: The process starts with pen and paper. Dozens of sketches are made, and the strongest 2-3 concepts are digitised and presented to you. This is what guarantees that your logo will be 100% original.

c) Revisions and process management: When you work with me, you deal directly with the designer. The process is fast and transparent, and it runs exactly the way you want.

d) Comprehensive technical delivery: Vector files (AI, EPS, SVG), high-resolution files (PNG, JPG), print formats (CMYK PDF), black-and-white and negative versions and, if needed, a simple Logo Usage Guide.

A logo is an investment, not an expense

A good logo design is your most profitable investment. Instead of draining your budget, it pays you back by multiplying your sales. If you're ready to lay a solid foundation for your brand's future, let's plan it together: the process, your budget and the strategy your brand needs.

Kind regards, Abdullah Şahan