We design outdoor advertising around display dimensions, viewing distance and the campaign's main message.
A billboard has to read in a few seconds.
A single main message
We express the campaign's main idea in a short headline, arranging the image, brand and call to action around it.
Night and day
We consider the display's lighting when reviewing colour and contrast. Where a proof is available, we check it with the producer.
Digital screens
We prepare separate exports to match digital screens' pixel dimensions, file formats and playback requirements.
Different display formats
The same campaign is laid out separately for billboards, street panels and building surfaces.
The design is tested from a distance.
Layout to fit the display
We prepare the design on the media template and show how it will look on a photo of the site.
Order of priority
We position the headline, image and brand according to reading priority.
- 01Headlinefirst
- 02Product visualsecond
- 03Brandthird
- 04Call to actionlast
Check from a distance
We check thin type, contrast and panel joins by viewing the design scaled down.
- Reduced-size view
- Thin type
- Colour contrast
- Panel joins
Media adaptations
We lay out the design separately for billboards, street panels, megalights, digital screens and building wraps.
- Billboard
- Street panel
- Megalight
- Digital screen
- Building wrap
Final files
We prepare the print file at the media template's scale and a separate file for digital screens at their pixel size.
What's included.
- Media reviewWe assess display dimensions, location and viewing conditions.
- Main messageWe express the campaign idea in a short headline.
- LegibilityWe check text, image and logo sizes for distance viewing.
- Print filesWe prepare scale, bleed and colour settings for the producer.
- AdaptationsWe adjust layouts for different display and screen sizes.
- Final checksWe review copy and technical requirements before delivery.
- Print file
- Digital billboard file
- Media adaptations
More about this service
We begin billboard design with the location. Display size, viewing distance and the visual clutter around the site shape the length of the message and its layout.
Message and legibility
We prioritise the headline, main image and brand. If a call to action is needed, we add it at a readable size. We check the design at the display's proportions and in a reduced-size view.
Production requirements
We work from the media company's template and confirm file scale, bleed, resolution and colour settings with the producer. We keep critical information away from trim lines and panel joins.
Digital displays and adaptations
For digital screens, we prepare separate files that match their pixel dimensions and playback requirements. If animated content is needed, we scope it separately. If the campaign will run on different boards, we recheck the layout for each format.
We deliver the approved files separately for each location. Media buying, printing and installation are planned separately.
See the outdoor work in our Ömer İstanbul and Bonkers projects. For other uses of the campaign, we offer poster design and vehicle wrap design.
Similar Services
ServicesOur Projects
How does the process work?
- 01
Tell us what you need
You tell us what you want to do, and together we pin down the scope.
- 02
Approve the quote
Once the scope, stages and price are clear, you approve the contract and payment plan in the panel.
- 03
Follow the process
We share the work at the agreed stages and review your feedback together.
- 04
Take delivery
For handover, we prepare the files and usage information covered by the approved scope.
You can pin down your project's scope and working steps with our design and development team.
Reviews
We’d like to thank Abdullah for his attentiveness and professional approach. We had our own ideas in mind for our corporate logo. With Abdullah’s creative work, it evolved into something completely different. As a company, we were very pleased. I’ll definitely be calling him for future projects.
Thank you for your care and attention right to the end. Our cover was designed meticulously. 👏
Great work 👏👏
I was very pleased
The way Abdullah ran the process, answering all our requests with patience and understanding, was admirable. We worked together and got there. Thank you.
Amazing logo designer
Thank you, Şahan Design. It turned out to be a really nice piece of work, and I liked it a lot. Very high-quality touches.
Frequently asked questions
Why is billboard design different from poster design?
Billboards are seen from further away, often by people on the move. We therefore plan text length, type size and visual focus differently, prioritising information that needs to register at a glance.
Can we list all our services on a billboard?
Too much information makes the message harder to understand at a glance. We agree on the main idea together and use other information only where it supports that idea. For the details, we can point people somewhere else, such as your website.
What specifications should we request from the media company?
We need display dimensions, working scale, bleed, panel joins and accepted file formats. For digital screens, we also request pixel dimensions and playback requirements.
Can our existing poster be adapted for a billboard?
Yes. We can retain the campaign idea and suitable imagery, then adjust text length, logo size and layout for the billboard's viewing conditions.
Is a QR code suitable for a billboard?
It depends on the location. A QR code can work where pedestrians can get close to it. On billboards seen only briefly from moving traffic, a different call to action may work better. We decide based on the viewing distance.
Are the advertising space and printing included?
This service covers design and production-ready files. We plan media buying, printing and installation separately. We prepare the files to your supplier's specifications.
Let’s bring your project to life together.
Brand identity, packaging, web or custom software. Tell us what you need and we will define the scope, process and budget together.
- Phone
- +90 543 413 68 81