MEL'S ARTISAN LOGO DESIGN

We designed a timeless brand identity for Mel's Artisan. The main goal was to translate founder Meliha's vision and the artisan production philosophy into a visual language.

In the logo we drew on the organic lines of Art Nouveau. A feminine silhouette representing Meliha, a diamond form shining on the forehead, flowing hair lines symbolising naturalness and a handwritten 'made with love' slogan came together in a single iconic form. These four elements reflect the brand's focus on quality and on making things with love.

In the palette we moved away from the sector's familiar pastels and chose a combination of Forest Green and Royal Gold. This both strengthened the premium feel and gave the brand a sophisticated stance.

The result is a brand system that highlights Mel's Artisan's boutique café & patisserie identity, one that won't go out of fashion and will gain value over time.