Packaging Design

Packaging is both a versatile marketing tool and an integral part of the logistics function. Studies show that 70% of grocery shopping is made on the shelves. The packaging on the shelves is as effective in the purchase decision as the product price. If we consider that a well-designed packaging advertises itself and quietly sells the product, we can better understand its importance.

Packaging is a critical element in the development of an effective brand identity. Making a good first impression is invaluable to the performance of the product. In addition to providing strong communication with the customer, it also performs many different functions such as transportation, storage, preservation, and reuse. Planning the recycling of packaging after completing its task is also of great importance in terms of life-centered design.

Packaging, which accelerates the decision-making process of customers who encounter many products during shopping, is an effective platform to differentiate from competitors and increase sales. Although it is thought that the act of purchasing takes place with rational decisions, emotional decisions are actually more decisive. Many people are not consciously aware of the effect of emotions on buying, especially impulsive buying behaviors. Packaging designers take on the role of constructing this emotional bond that governs the purchasing process.

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After the payment is completed, thanks to the guide named "How to Start an Order", you will have information about the design information and documents, and how and where to send it.